Before we go discussing these checklist one should know the visitor. Visitors on the web are hungry for information they come looking
for specific information if they find specific information they will stick to your website, else they will close to move to next website.

1) Guide the visitor to specific information

2) With information try to give proof , this builds trust instantly

Information like testimonials, screenshots, ssl increase the trust for the user

3) Tell them to take action by pointing them to lead capture form or opt in or Buy Now

4) Follow SEO Rules

SEO is not hard or complicated to understand, follow at least basic rules. Get your keyword researched, find at atleast 4-10 long tail keywords, this will help you to target correct keyword.

Put in proper meta title, description & keywords, follow the rules

Give proper page name

Write content with balanced keyword density

5) Track

Put in tools to track visitors. Google Analytics is free tool for small website, It provide rich reports to be analyzed

6) Take a call if some thing is not working

Business do not take a new call if some thing is not working, you need to change, update , try some thing else to make it work. The market online is too big , so in no way it should be ignored.

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